A video production is the method of producing video content by means of capturing moving images digitally. The production is a multi-step process of piecing together by video editing the best images that tell a story for many purposes. Videos are used as marketing tools to persuade consumers towards a brand, company, service and the like. This kind of marketing is known as video marketing.
Video production in business is utilized as company culture video, product demonstrations, social media, testimonial video, corporate training video, customer testimonial, interactive video, animated explainers and so on. CSK creates all of these and more.
It is the only medium that has the power to evoke an impactful response to the viewer.
There are three major phases to the full video production process. Check out the play by play below.
The first step to creating a video is the pre-production phase. This is a preparation, planning and research step for all the pieces of the production to come together later. Organization is key to ensure the next steps are successful.
Action! The second step in the video process is the production. All of the planning, problem solving, research and so forth comes together. A production checklist, or sometimes known as a shot list, is essential to ensure everything is captured on camera. Your producer will work with you to communicate what is needed.
The final phase in the video creation process is post-production. All footage from talent and B-Roll are reviewed. The best clips are selected and pieced together by the video editor. Depending on the scope of work, this step may be the lengthiest, but is also where the magic happens.
If you are a the owner, partner, or marketing director of a company in charge of building your brand, we understand the position you face yourself. You want to make the right decisions with budget in mind to achieve the best results in order to grow your business.
Video has been around for a really long time and has drastically changed the way consumers think, react and buy. Throw in social media and other platforms and you virtually will not see anything more creative and vibrant as video content. Check out our resources in the meantime. Ready to get started? Let us know how we can help!
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CSK Creative’s Video Work
