Types of Corporate Videos for Marketing

Types of Corporate Videos for MarketingThere are many types of corporate videos for marketing. If you own or run a business, you may be familiar with the fact that a great way to promote your business—or to help it run smoother—is by making corporate videos. These videos are a great way to get a message across to many people without having to spend a lot of money to do it. However, only using a limited number of the types of corporate videos that you can make is like bringing a knife to a gunfight. You will be missing out on something that can propel your company forward. Take a look at some of the most popular marketing video types below.

One thing you will notice as you are reading is that there is some overlap in the different types of corporate videos for marketing. It’s not so important that a corporate video that your company makes fits into a specific category as it is that the video does what you intend it to do. 

Product or Explainer Videos

Among the most popular types of corporate videos for marketing are product or explainer videos. These are videos that, as the name says, give more information on what a product or service is and does. The main point of them is to promote the details and benefits of a product or service. These videos really help get a customer over the line when it comes to purchasing a product.

Brand Videos

This is more of a combination of a product video and a company or person introducing themselves to their target audience. They are done in such a way as to promote a positive image of whoever is making the video. Established companies will mention their past successes in this type of video as a way to pique interest in their new product or service. 

Demo or Product Review

Many people are not easily convinced to purchase a product or service based on what a company or person writes or says it can do. That’s where these types of corporate videos for marketing come into play. They will actually demonstrate to a target audience exactly how a product or service works. This can be an extremely powerful type of marketing video if they are done right.

Team or Company Culture Videos

This is somewhat similar to a brand video but it has one major difference: it does not promote a company’s image but rather the team that makes up that company. A good example is if a manufacturer puts out a health supplement that a few well-known doctors helped to create. This helps give a product more credibility. These types of videos for marketing also promote such things as the caring nature of the team that came up with the product or service being sold.


Many companies think there is no better way to promote sales than having people attest to a product or service’s quality. This is especially true if the person acknowledging how well a product or service works is someone that the public trusts. That’s why so many businesses like to make testimonial videos. They tend to give people the proof that a product or service indeed does what it says it can do.  

Corporate Videos for Marketing in Orlando, FL

So if you want to be sure that you’re making the best content no matter which of these types of corporate videos for marketing you choose for your business, get help from the professionals at CSK Creative. We have Orlando videographers and a fully-equipped video production team to assist you. Call us at 407-250-7373 for inquiries.