By:  Craig Kotilinek

European waterski and apparel manufacturer Sans Rival Waterskis needed a video to introduce their all-new shape, the SR3. We wanted to make it a party atmosphere that was as much about the lifestyle of the team as it was about the ski, so we went with a handheld feel with quick cuts and lively music.

We wanted to get as much mass appeal into the action-sports-style video as possible while still introducing the new product. Let us know how we did!

The Sans Rival team consists of Martin Kolman, Claudio Köstenberger, Geena Krueger, Swoboda Matthias, Daniel Odvarko, Franz Oberleitner and Ty Oppenlander.