Interactive Video Takes the Viewer From Passive to Active
Today’s market is flooded with videos vying for the consumer’s attention. The best way your company can impact its audience is through an interactive video element. What’s that? An interactive video is a media form that is fairly new to the scene, and it’s gaining an incredible amount of traction because of the unique delivery it presents to consumers and its availability on all devices. It allows your viewer to interact with elements within the video to make their own decisions on the direction of the video as well as check their knowledge in fun, engaging ways. The interactive elements within the video encourage the viewer to invest further into your story.