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Interactive Video Guides the Client to You
Today’s content is a flooded market of videos vying for the consumer’s attention. The best way your company can impact its audience is through an interactive video element. What’s that? An interactive video is a media form that is fairly new to the scene. Gaining an incredible amount of traction because of the unique delivery it presents to consumers and available on all devices. It physically allows your consumer to utilize presented tools within the video to make digital actions based on the content. The functions within the video appeal to the viewer to encourage them to invest further into your story.
Key Elements to Interactive Video = User Engagement
Orlando Interactive Videos – Non-Profit to Corporate Realms
Orlando Interactive Video Production
Does your business provide a service or product? To better guide the client to your direction, provide interactive videos that present visual options to show the viewer what the problem is and why you’re the solution.
Interactive videos are highly effective in the training world among others. When employees on-board they can go through a series of engaging videos instead of having in-person training, which means better retention for the viewer and lower budgets for the company.
Pretty cool right? The kinds of interactive videos we can create are endless. That means no two videos are the same. They are fun for the user and lead to increased brand awareness and growth for you!
Interactive Video Prevents the Viewer ‘Cliff Edge’
How to keep your viewer watching? The first 20-30 seconds of a video are the most critical to viewer engagement. Why? Because the viewer will then make the decision to stay or move on from the video. An astounding 40-50% drop-off between 30 to 60 seconds. This drop-off is known as the video ‘cliff edge’. Interactive Video prevents this behavior and increases user engagement.