video shoot on location, behind the scenes, video marketing project

Behind the scenes with CSK Creative for a video marketing project with Lumber Liquidators.

Is Video Marketing in your Company Toolkit?

It’s no surprise these days that to stay ahead of your competition—or to at least get in the game—marketing your business is mandatory. In today’s world where there are so many people becoming business owners along with the overwhelming trends of social media posts and the hard truths of creating original content, it’s no wonder figuring out the right path can be daunting.

While it is necessary and important to dabble in several different methods of marketing, one critical tool is video marketing. Why?

We are a society of image-driven, content-hungry, Instagram-influenced, give-me-the-gist-in-30-second-sound-bites consumers. What does that mean for you? It means that to drive your message home it must be powerful and original.

I repeat, it must be powerful and original.


This can feel daunting. There are so many platforms and formats and file types—but it doesn’t have to be. The first step is to create a concept, and to do that you need to think of what your video will be about. Will this video help your brand? How will this video target your customers? How will it be different from your competitors?

A business cannot copy another’s content and expect to see major growth.

Google has made sure of that.

Think about what you would want to see as a consumer. What excites you? What do you find interesting that persuades you to find out more? Even better, what gets your interest then persuades you do business with that company? Get into the mindset of your audience.

Stimulating visuals stick in people’s minds. Text doesn’t. We are constantly multi-tasking and visuals tend to linger longer in our minds than words do.


There are how-to videos, testimonial videos, interview videos, company culture videos, product videos, interactive videos, animated explainers and so on and so on. That’s the bonus about incorporating video marketing into your campaign: there are so many styles to choose from.

Whatever style suits your business needs, it must be shared across platforms such as LinkedIn, Instagram, Facebook, Mobile and many more.

We cannot stress that enough.


Our best recommendation for you? Consider a qualified and experienced creative agency to help with your marketing needs. Why? An agency’s mission is to help your brand grow, and more importantly, find new clients and raise those lead conversions.

To do that, many many—and I mean many—hours are spent fine-tuning the latest marketing trends, equipment, skillset and best practices to stay ahead of the competition. While it might be tempting to DIY your video production, the risk of not leading the pack is far too dangerous.

People want professional video, they expect professional video and they will go elsewhere to those companies that provide professional video.

Video compels people to buy and plays the main character in decision making. Period.

If you aren’t on board by now, you can still jump on. It’s easier than you think. Video marketing is a multi-billion-dollar industry and if you aren’t participating to grow your business and reach your audience, then you will be left behind.


We can help you. We want to help you. As a creative agency, we work with you to elevate your brand and maintain that momentum. Your brand has a great story to tell, we can help you put it into motion. Let’s get started.

By: Keely Kotilinek