What’s the benefit of making a video?
Search engines love videos. They will always rank higher than text. In the same way that a headline carries more weight with Google than regular text, video trumps everything else and will rank higher and get you on page one more quickly.
People love video. We could cite all sorts of stats here, but you know how popular video is because you love it too. As long as it’s well executed, video is a concise way to deliver large amounts of content in a professional way. You can communicate with your audience more intimately and establish more trust than with traditional means.