JVC Product Release Video at Times Square

We didn’t see this one coming, but our JVC Everio product release video made it all the way to Times Square. JVC has a digital billboard in one of the most heavily trafficked areas in the world. The video they have up for the worldwide release of the new Everio camera created by CSK Creative.

The video is a mix of stock footage. Why? Because it’s cost effective than physically shooting all the locations. The product release video contains integrated motion graphics as well as live action footage shot on location here in central Florida. The live action shots are the field, cave diving and camping parts.

The final graphics shot are composited with the actual Everio camera at our studio’s green screen. A screen replacement made in After Effects. A matted out bolt needed to shoot the camera turning provides a perfect 360-degree rotation. In the end, the graphics used were partly recycled from the last project created and integrated with the spinning Everio camera.

As a result, the project is a polished graphics end card. It integrates seamlessly with the look and feel of the JVC Everio camera. Check out the videos below for the compositing (visual effects).

JVC Everio Camera Release Video from Craig Kotilinek on Vimeo.