3 Great Copywriting Traits
Corporate copywriting has many great traits to distinguish the content from everyday jargon.
- It makes a connection
Good copy draws on a connection between your product or service and the experience or satisfaction it will provide to the customer or client. Your audience is already going to have researched who you are and have an idea of what your product or service is, so the better decision is to put yourself in your reader’s position and imagine what you would want to see. A lot of words in technical jargon and things only you would understand? Or a connection in which you can imagine using that product or service? Yeah….we pick the latter too.
2. It changes your perspective
Essentially, good copy is telling a story, right? And to do that effectively without sounding like a pushy salesman is to find the angle that will resonate with people. By doing this a good copywriter can break down the reader’s guard unexpectedly.
3. It gets to the point
Speak human. There’s no need to be wordy or fill the space with a lot of jargon that honestly no one is going to relate to. Good copy is simple and to the point and clear with the message it’s sending. If extra words can be cut from the message and it’s more direct to the reader, then you’ve got gold.
Here’s an example of great copywriting that includes all three traits. Everyone can relate!
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