Copywriting – Clear and Persuasive
Corporate copywriting services have been around long before the internet and how we market our businesses today. Before social media platforms, websites and everything digital, copywriters relied upon their trusted writing skills to persuade consumers through good old fashioned print sources.
However, fast forward to today’s digital world, copywriting remains a thriving method to market pretty much everything. Why? Because words sell. Words inspire. Words resonate with people that in turn inspire them to react.
A good copywriter can help you with the basics. Above all, a great copywriter translates concepts, ideas and topics to words that ignite feelings of absolute trust and instantly compel the reader to buy whatever they are reading.
3 Great Copywriting Traits
Corporate copywriting has many great traits to distinguish the content from everyday jargon.
- It makes a connection
Good copy draws on a connection between your product or service and the experience or satisfaction it will provide to the customer or client. Your audience is already going to have researched who you are and have an idea of what your product or service is, so the better decision is to put yourself in your reader’s position and imagine what you would want to see. A lot of words in technical jargon and things only you would understand? Or a connection in which you can imagine using that product or service? Yeah….we pick the latter too.
2. It changes your perspective
Essentially, good copy is telling a story, right? And to do that effectively without sounding like a pushy salesman is to find the angle that will resonate with people. By doing this a good copywriter can break down the reader’s guard unexpectedly.
3. It gets to the point
Speak human. There’s no need to be wordy or fill the space with a lot of jargon that honestly no one is going to relate to. Good copy is simple and to the point and clear with the message it’s sending. If extra words can be cut from the message and it’s more direct to the reader, then you’ve got gold.
Here’s an example of great copywriting that includes all three traits. Everyone can relate!
HOW WE HELP YOU
We put your thoughts, ideas and brand to paper and it makes sense to the reader to every social platform. Our copywriters have been in the game for over 20 years. As a result, we help you navigate what works!
Think – websites, social media and email marketing, print materials, editorial content, magazines, E-books, and so on.
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