Content Marketing
“Meticulous planning will enable everything a man does to appear spontaneous.” – Mark Caine
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HOW TO START CONTENT MARKETING
Content marketing is the ability to craft inviting and interesting content about your business and then promote that content to a variety of channels. It’s strategic. The purpose is to drive customers to your website. Today we call that a CTA, “call to action.”
Should your business be using content marketing? Yes. Should you hire a professional? Depends. Do you have the spare time needed to strategize and write engaging material? If not, then keep reading.
So, look to the right of this column. Does the scribble on the white board make any sense to you? Are you absolutely confused as to what it all means? Don’t worry!
Your business has a multitude of ways it can generate leads. Each source has to be carefully configured so as not to overlap, but still spread your content appropriately. Think – “subscribe here”, newsletters, social media, blogs, videos, web design and so on. All these methods provide value to the clients you are trying to attract.
But remember, content marketing has been around long before the internet was the be-all. It just has a fancier name. Billboards, print, media, anything that had to do with your content or brand you used these channels to market your business. These resources are still used today, just not as popular.
HOW CONTENT MARKETING WORKS FOR YOU
When performed correctly, all of your efforts will help to drive welcome traffic to your website. In turn, creating leads and revenue for your company. Search engines pay attention to these actions and index your rank amongst competitors. All strategy.
Your content must be original. It must be high-quality. It must be relevant to the consumer. Consistently. Why? Because your customers want loyalty. If they feel like you care about them and their interests, then that grows a following. Your following.
Start with your audience. Build your brand. Create awareness.
HOW WE CAN HELP YOU
We’ll help you figure out the ‘what’ ‘how’ ‘why’ and the ‘where’ of your content.
Develop a longterm strategy across all marketing channels.
Test and market your content through its lifecycle.
Repeat the cycle.
Content marketing is simply…strategic storytelling.
