The New Jersey Institute of Technology Is one of the most progressive technology institutes in the world, but they don’t have the notoriety of a school like MIT, and the difference is marketing. That’s why NJIT came to CSK Creative to produce a shoot with both photos and video of the faculty with one environmental video as the centerpiece.
The video featured Cristian Borcea, Associate Professor of Computer Science at NJIT, discussing high-level technology challenges on the horizon. The video is intended to usher potential students into the site and catch their attention as well as their imagination to the potential of a career in Computer Science with a degree at NJIT.
The photos were all environmental portraits with the faculty in locations that made them feel comfortable. The faculty all had busy schedules and plenty of prior commitments so we shot all our interviews and photos with minimal disruption. The final result was a website that was not only extremely clean and aesthetic, but also informative. We couldn’t be happier with the result.
For more information or to get a quote from CSK Creative on educational videos, tutorial videos, marketing videos and interview videos, please don’t hesitate to contact CSK Creative.
By: Craig Kotilinek
Check out the video below.
We at CSK Creative recently had the pleasure of working with GameSim, one of the tech industry’s fastest-growing companies. GameSim is a modeling and simulation company that focuses on the video game, military and GSI industries. Andrew Tosh (the Orlando-based brother of television star Daniel Tosh) started the company as a one-man-band and has grown to over 35 employees.
Andrew and I sat down to consult about preproduction strategy first—which is imperative in any high-end production to gauge the client’s needs and objectives—and we decided that the video needed a tech-forward feel with a soft, approachable side that wouldn’t intimidate potential clients.
The video was to be the company’s flagship marketing tool that would take pride of place at gamesim.com. Being a graphics-based company, they handled the motion graphics in-house, and we at CSK Creative collaborated closely via email and instant messenger during the post production to tweak the video and produce exactly the sales/marketing tool they needed.
Working with a forward-reaching tech company was a fun new challenge. The video covers the company’s inception, core competencies, work with high-end companies like EA Sports, and future goals. We put special emphasis on communicating to potential clients that GameSim was a fully capable, one-stop-shop equipped to handle huge projects from start to finish, and not just subcontracted parts of bigger projects.
We made the script and final video as evergreen as possible so the team at GameSim could make tweaks to stats and figures within the graphics whenever necessary so they had an up-to-date, polished marketing piece that the company would be proud of for years to come.
Check out the video below and let us know if we can help you reach your video marketing goals by contacting us.
By: Craig Kotilinek