Social Media Video

 

The University of New England wanted a social media video created for its Masters of Social Work program so they contacted CSK Creative to bring out two separate feels from the same library of content.

The first social media video needed to be actual interview footage with some integrated text that would engage viewers even if they didn’t have sound on. The second video had interviews with more content but less integrated text callouts. The marketing video team is currently testing each video to see which is the most engaging.

The balance between creating short videos and providing enough content to be useful is especially important in social media videos and CSK Creative can help toe the line in a single video or create two separate videos to engage two separate types of viewers. Contact us for a quote or to discuss more about your social media video needs today.

Here’s the first, shorter social media video with integrated text

Here’s the second, longer social media video with more content

NJIT Marketing

 

The New Jersey Institute of Technology Is one of the most progressive technology institutes in the world, but they don’t have the notoriety of a school like MIT, and the difference is marketing. That’s why NJIT came to CSK Creative to produce a shoot with both photos and video of the faculty with one environmental video as the centerpiece.

The video featured Cristian Borcea, Associate Professor of Computer Science at NJIT, discussing high-level technology challenges on the horizon. The video is intended to usher potential students into the site and catch their attention as well as their imagination to the potential of a career in Computer Science with a degree at NJIT.

The photos were all environmental portraits with the faculty in locations that made them feel comfortable. The faculty all had busy schedules and plenty of prior commitments so we shot all our interviews and photos with minimal disruption. The final result was a website that was not only extremely clean and aesthetic, but also informative. We couldn’t be happier with the result.

For more information or to get a quote from CSK Creative on educational videos, tutorial videos, marketing videos and interview videos, please don’t hesitate to contact CSK Creative.

By:  Craig Kotilinek

Conference Videography

Yesterday CSK Creative had the privilege of working with Canale Communications on an interview video shoot at the Hyatt Regency Orlando for marketing videos. We were shooting interviews of extremely specialized medical professionals talking about a new treatment for Meniere’s Disease and childhood ear infections that’s making its way through the approval process.

CSK Creative was chosen as the production company for the medical interview videos because of our two-camera setup (most companies only use one camera) with professional audio and lighting at very competitive pricing.

The day was an absolute success. The Hyatt Regency is a fantastic Orlando videography venue and the suite provided a quiet place to quickly and efficiently get the interviews done with minimal interruptions. The setup worked out perfectly because the AAO conference the doctors were attending has an extremely expensive admission fee, so the interviewees just walked over to our pre-set room rather than shooting the videos at the Orange County Convention Center.